Services
Three angles, one operator.
Most engagements combine two of the three. Strategy is always the foundation. Conversion is where the math starts to compound. Content is what makes the audience choose you over the next agency that promises ten leads a week.
Marketing strategy that respects your audience
If you keep launching tactics without a strategy underneath, the wins do not compound. I build the strategy from your audience and your data, not from a template.
Read more about strategy & audit →Typical deliverables
- Marketing audit (2 weeks, written report)
- Positioning and offer architecture
- Funnel architecture
- Quarterly strategy partner
When this fits
You have an existing audience, real data, and a sense that the marketing is fragmented or stuck.
“After 6 years of searching, this lifted a burden from our business.”
Sven Tilanus, MAA
Stop leaving money on the table
Every fitness business I have audited was leaving meaningful revenue on the table. Up to €30,000 per month for some. Rarely a rebrand. It is the conversion economics underneath.
Read more about conversion & funnels →Typical deliverables
- Funnel diagnostics with mapped drop-offs
- Landing pages (built or specced for your dev)
- A/B testing programs (research-first, not test-everything)
- Attribution and instrumentation
When this fits
Traffic exists, conversion is the constraint. Or: you cannot tell which channel is actually working because tracking is broken.
“Vincent delivers significant ROI. One of the professionals I want to work with long-term.”
Menno Henselmans
You don't need 100,000 followers
Content that compounds and converts, without burning your week. Built around what your audience actually reads, not vanity metrics.
Read more about content & social →Typical deliverables
- Content strategy (positioning + topics + cadence)
- Publishing automation (we ship without you babysitting it)
- Social media advice (what to do, what to ignore)
- Short-form video pipelines
When this fits
You have something to say but no system to ship it. Or: you ship a lot but it is not turning into trust or conversions.
“Drives enormous business growth. Crucial since 2017.”
Richard Bell, Bell Coaching
One recording becomes a week of clips
Done-for-you short-form for fitness, health and longevity coaches. You record once, I turn it into a week of clips in your voice, without losing your evenings to editing.
Read more about autopilot content engine →Typical deliverables
- Short-form clips a month, captions and hooks in your voice
- Built on your brand profile, not generic auto-captions
- Clip selection and a human quality check, done by me
- Posted for you, or handed over ready to go
When this fits
You already publish long-form (a podcast, videos or talks) and want to stay visible without losing your week to editing.
“From 3 posts a week to 7, no editor, better performance.”
My Active Age
A website built to bring in clients
Most coaching sites look fine and bring in almost no clients. I build yours around what your customers want and how they decide, so more of them book, then keep it running and improving after launch.
Read more about websites →Typical deliverables
- Design and copy built to get the booking
- Built on real customer research, not a template
- Fast, secure, modern build with hosting handled
- Optional ongoing improvement after launch
When this fits
You coach, train or run a gym, and you want your site to bring in clients, not just look good.
“Vincent created a beautiful site with all the modern functionality for a strong online presence.”
Frank Dibbets, Vital Gym Arnhem
How most engagements start
A first call lasts 45 minutes and we use them to work through your marketing.
We talk through where the marketing is stuck, what you have already tried, and what the first move should be. If we are not a fit, I tell you in the call.
Plan a strategy call →