Evidence-based growth for fitness & health brands.
Behavior-driven and built on evidence. I help science-led fitness and health brands grow without the hype that defines most of this industry.
Trusted by science-led brands
Who I work with
Gyms, PT studios and online fitness coaches.
Gyms
More members and less drop-off. From trial session to long-term membership, measured and optimized.
PT studios
A full schedule with the right clients, without leaning entirely on word of mouth.
Online fitness coaches
From reach to paying coaching clients, with a funnel that grows with you.
What I do
Acquisition, conversion, retention.
More members and clients
Getting the right people in: ads, content and search, aimed at the people who can actually become members or clients.
- Meta & Google ads
- Content & social
- SEO & findability
- From reach to leads
More clients from the same visitors
Turning more of the visitors you already have into members and clients: sharper landing pages, funnel fixes and structured testing.
- Funnel diagnostics
- Landing pages
- A/B testing programs
- Attribution & instrumentation
More value per member
Keeping members longer and growing what each one is worth: fewer cancellations, more recurring revenue per member or client.
- Churn analysis
- Email & automations
- Win-back campaigns
- Revenue per member
From the field
Every fitness business I have audited was leaving meaningful revenue on the table, sometimes up to €30,000 per month. The fix rarely sits in a rebrand; it sits in the conversion economics underneath.
Curious where your numbers leak? In a first call of 45 minutes I'll walk through your funnel with you. No pitch.
Standalone
Also available on their own.
Everything above can be a standalone engagement.
Acquisition
Google Ads
Visible the moment someone searches for a gym, studio or coach.
Meta Ads
Facebook and Instagram campaigns, measured on signups.
SEO & LLM optimization
Getting found in Google and in AI assistants like ChatGPT.
Content strategy
A fixed plan for content that contributes to signups and brand recall.
Conversion
CRO (conversion optimization)
More signups from the same website visitors, by testing what works.
Landing pages
Pages with one job: turning a visitor into a signup.
Websites & website audits
A new site that sells, or a teardown of your current one.
Automated lead follow-up
Every lead gets a fast, personal follow-up, automatically, so no request goes cold.
Retention & insight
Retention analyses
See why members cancel, and what makes them stay.
Surveys & research
Member and client research that shows what to fix first.
AI automation
Recurring busywork automated: follow-up, reporting, content production.
Consulting, workshops & analyses
Strategy sessions and standalone analyses when you need an expert.
Build a brand that still exists, and still grows, ten years from now.
You don't build a distinctive brand by shouting the same line as everyone else. Since 2017 I have been doing this with one niche, fitness and health, and one approach, evidence-based.
Who you'd work with
Hi, I'm Vince.
I run Vince Online Marketing myself. Since 2017 I have worked with science-led fitness and health brands, from gyms and coaches to apps and clinics. When you hire me, you work with me, not a rotating account team.
How we work together
Three steps, no lock-in.
A first call
45 minutes. I go through where your marketing is stuck and whether I am the right person to help. No pitch, no obligation.
Diagnosis and plan
I look at your funnel, data and positioning, and come back with the few changes that actually move the numbers, in priority order.
Build and instrument
I fix the conversion economics and instrument the funnel, so every next decision is grounded in something real. You can stop whenever you want.
Reviews
What clients say.
“Working with Vincent since 2017 has been crucial. He thinks strategically, delivers beyond expectations, and has driven enormous business growth.”
Richard Bell
Owner, Bell Coaching
“Vincent brought clarity to our marketing, visible growth, and a roadmap forward. After 6 years of searching, this lifted a burden from our business.”
Sven Tilanus
Co-founder, My Active Age
“Vincent created a beautiful site with all modern functionalities needed for optimal online presence. We are very satisfied with the result.”
Frank Dibbets
Marketing Manager, Vital Gym Arnhem
Blog
Latest articles.
Get in touch
Tell me what's going on with your marketing.
A first call is 45 minutes. I go through where your marketing is stuck, what you've already tried, and whether I am the right person to help.